Hi Reader. Over 50% of AI job postings are now outside of tech. That’s not a prediction. It’s current reality, according to a Lightcast analysis of over a million job postings. HR, marketing, education, finance, customer support — all seeing a surge in demand for AI fluency. And yet, most people still think of AI as something for engineers. A few months ago, I looked at my calendar and realized something strange: I was spending more time showing friends how to use ChatGPT than on actual...
12 days ago • 2 min read
Hi Reader. I remember when digital transformation was the big hype. Back then, many of us—including me—thought adapting to new technology was all about learning faster tools and cleaner workflows. Just upgrade the software and move on, right? The same thing is happening now with the AI revolution. But the more I work with teams leading technical or cultural change, the more I realize: this isn’t a tech problem. It’s a people problem. The Productivity Myth There’s a lot of buzz about how AI...
19 days ago • 2 min read
Hi Reader, it’s Daria here. When I first started advising early-stage founders and business leaders, I kept hearing the same assumptions repeated: that success hinged on having a charismatic founder, a standout personal brand, or an impressive resume. But over time—working with a range of organizations from fast-growing tech startups to Fortune 500 companies—I noticed a different pattern. The real driver of success wasn’t personality. It was structure. It was how teams functioned, how...
26 days ago • 2 min read
Hi Reader! Daria’s here. Some time ago — after a few months of actively using AI in my work — I noticed something curious. It’s actually what kicked off my whole interest in hybrid intelligence and how humans and AI can collaborate more meaningfully. What I noticed was this: when I’m deep in a working session — especially with long-form content or a topic I’m less confident about — there’s this fast, back-and-forth exchange between me and the AI. I ask something, it responds, I react, it...
about 1 month ago • 3 min read
Hi Reader! It’s Daria here. For years, business has been seen as the most trusted institution. More than government, media or even NGOs. But that trust is starting to slip now. The latest Edelman Trust Barometer shows a steady decline in how people feel about their employers. This year showed the biggest drop since 2018. Especially among those who feel left out by the system. People with grievances trust CEOs and companies far less than those who feel things are fair. And the gap is widening....
about 1 month ago • 2 min read
Hi Reader For the last couple of years, everyone has been obsessed with prompt engineering. How to write the perfect prompt. How to get better answers from AI. It kind of felt like a cheat code. But now the game is shifting from prompt engineering to something much bigger: context engineering It’s not just about the prompt anymore. It’s about what surrounds it — the background, the tools, the setup. And it matters way beyond AI. It might just be the missing piece for building better teams,...
about 2 months ago • 2 min read
Hi Reader When I sit in a bomb shelter, waiting for sirens to end, I have a lot of time to think. Some thoughts are practical. Some are dark. And some, like the one I want to share today, keep looping back, quietly teaching me something I didn't expect. And the thought that keeps coming back to me is about the power of letting go. The false sense of control Most of us (myself included) walk around convinced we're in control of everything — our business, our careers, our kids, our routines. We...
about 2 months ago • 2 min read
Hi Reader I just crossed a major finish line — my book is finally done and entering its last stage before publication. And to be honest, it feels really good. And there’s a science behind that. Research shows that even small wins elevate mood, fuel confidence, and build motivation for what’s next. Each step forward reinforces our sense of competence, optimism, and resilience. The dopamine hit we get from progress isn’t fleeting. It compounds into stronger confidence and long-term...
2 months ago • 1 min read
Hi Reader Last week I coached one of too many high performers who feel like they’re barely hanging on. People who built impressive careers but now dread their calendars, zone out in meetings, and wonder quietly, “Is this really sustainable?” Deloitte’s Well-being Report confirms what many of us already feel: leadership is breaking people. Mental, physical, financial, and social health are all trending downward. The numbers are sobering: 52% feel exhausted 49% feel stressed 43% feel...
2 months ago • 2 min read